Reimagining the Revolution of Advertising | Joanna Jenkins | TEDxHowardUniversity



Reimaging the Revolution of Advertising is a conversation that discusses with consumers the business of business and the power they possess within the market place. Joanna L. Jenkins (Ph.D.) is an assistant professor at Howard University. A visual culture expert
and creative director by trade, she has extensive professional experience within advertising,
consumer engagement, strategic and visual communications. Within industry, Dr. Jenkins has led
creative initiatives and worked with notable clients and agencies including Calvin Klein,
Topps Inc., Verizon, Globalhue, Draft, and McCann. She has also created integrated communications campaigns in diverse media ranging from television, print, and radio to
interactive, guerilla and digital. Her current research explores historical significance, ethics, and
intersections among digital media, advertising, and culture. Some of her works include American
Advertising Federation white papers on Millennial Perspectives on Diversity and Multiculturalism, Brands and Youth Engagement, and her book The Convergence Crisis: An impending Paradigm Shift in Advertising.

Joanna L. Jenkins (Ph.D.) is an assistant professor at Howard University. A visual culture expert
and creative director by trade, she has extensive professional experience within advertising,
consumer engagement, strategic and visual communications. Within industry, Dr. Jenkins has led
creative initiatives and worked with notable clients and agencies including Calvin Klein,
Topps Inc., Verizon, Globalhue, Draft, and McCann. She has also created integrated communications campaigns in diverse media ranging from television, print, and radio to
interactive, guerilla and digital. Her current research explores historical significance, ethics, and
intersections among digital media, advertising, and culture. Some of her works include American
Advertising Federation white papers on Millennial Perspectives on Diversity and Multiculturalism, Brands and Youth Engagement, and her book The Convergence Crisis: An impending Paradigm Shift in Advertising.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at